“COLOR YOUR WORLD” POLAROID 600 SILK ROYALE COLLECTION

“COLOR YOUR WORLD” POLAROID 600 SILK ROYALE COLLECTION

CLOT takes its signature Silk Royale print and revamps one of the most famous cameras in history - the Polaroid 600. Available in three different colorways (Royale University Blue Silk, Rose Gold Silk and Black Silk) the cult-favorite camera is completely refurbished and maintains its iconic retro shape with a CLOT twist. Moreover, each colorway features a unique color flash filter corresponding to its colorway (Black Silk with a black flash filter, Rose Gold Silk with a pink flash filter, Royale University Blue Silk with a blue flash filter). Color your world with one click.

 

A fan and a longtime user of Polaroid cameras, CLOT creative director Edison Chen collects Polaroid cameras and wanted a way to make the CLOT Polaroid 600 unique, “We wanted to give an extra dimension of design to the camera, most other people only work with the shell [when customizing the Polaroid] but I’m such a Polaroid fan that I needed to figure out how to be different from any other machine.” Following our CLOT x Nike Silk Air Force 1 Series, the cameras continue the legacy of the Royale University Blue, Rose Gold and Black silk. For the campaign, Edison Chen enlisted famed photographer Kenneth Cappello, up-and-coming photographer Liu Shuwei and himself to shoot with the cameras. 

 

The CLOT x Polaroid 600 cameras are carefully refurbished by Polab HK and will be available starting September 30 at JUICE locations worldwide.  

Launch Information:
Release Date:  September 30, 2020
JUICE Causeway Bay / JUICE K11 Musea / JUICE Shanghai / JUICE Taipei / JUICE The Box Taipei / JUICE Taichung
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